What Are Long Tail Keywords

Long-tail keywords are search terms far more specific than the common keywords. Common keywords, or head terms, are general in their scope and include words like “surfing,” “boats,” and “wine.” On the other hand, long-tail keywords are much longer phrases, cover a very specific topic area, and can be surprisingly relevant to your site.

Long-tail keywords have a lower search volume than shorter or “head” ones. They may seem counterintuitive at first, but they can be quite beneficial if utilized correctly. Let’s learn about long-tail keywords and how you can find one for your business in this guide.

Examples of long-tail keywords

Long-tail keywords are very specific. Consider the following examples:

While head terms like “ovens” or “pizza ovens” can have a search volume of over 100,000 each, the long-tail keywords have much lower search volumes ranging from 5 to 100. 

An example of a successful long-tail keyword

“Pizza oven” is a highly searched term with 14,400 monthly searches. However, “best pizza ovens” is an even more targeted and specific consumer query with 140 monthly searches. Long-tail keywords are “grouped” or “deserted” keywords.

To rank for these keywords, your business must provide enough information about the product or service it is offering. The more information you can provide about the long-tail keyword, the more opportunities you have to drive traffic to your website.

How do I find long-tail keywords in Google?

Now that you understand why long-tail keywords are important, how can you begin utilizing them? There is no one-size-fits-all solution for locating long-tail keywords that bring visitors and conversions. You may need to test many terms before finding one that works. To create an effective list of keyword possibilities, follow certain guidelines. Let’s discuss how to find the right keywords:

1- Know Your Unique Selling Proposition

Perhaps the most important thing to consider when planning your keyword list is that you need to be clear on what your website can do for your customer. Think about your target audience and their needs, wants, and issues. Take this to heart as you look for keywords. This will force you to target only keywords that are directly relevant to the content on your site and not search terms that may seem like a good idea at first glance but are not going to be relevant in practice.

2- Do keyword research on “adjacency” terms

 If your site is a blog and has a comments section, you can listen to what the people in your comments section are saying to find out keywords that they may use to find answers. These can be some of the most important long-tail keywords that you can target on your website.

3- Focus on “Know, Want and Use” keywords

People typically have three fundamental concerns regarding purchasing a product or service online. They want it, need it, and use it. Therefore, the most important three search terms to focus on are “know”, “want,” and “use”. For example, if a consumer is searching for a car brand with 20-inch rims, you want to find terms that describe exactly what the consumer wants. These often need keywords that are sometimes known only by highly targeted customers.

4- Don’t ignore the short tail

The short tail is usually further towards the top, which helps to feed your long tail. It is always a good idea to find out what your competitors are doing and set yourself apart from the crowd by finding search terms that they don’t use.

5- Get creative

While it is true that you need to be consistent in terms of the terms you are using over time, this does not mean that you should never try something new. The best way to find the long tail keywords is creativity and imagination. The more unique the keywords you use and the more creative you are in how your site is structured and what search terms you are targeting will help to increase your traffic.

What are the tools to find long-tail keywords?

Several tools will help you find long-tail keywords. Here are a few of the suggestions to find long-tail keywords:

Google Related searches

The Google-related searches are included below the search box in Google. Usually, the first ten results are usually for head terms and the next 10 for long-tail keywords.

Google Autocomplete

Autocomplete is one of the most useful SEO tools that you can use to discover keywords that your audience is actively searching for. Use autocomplete to learn about long-tail keywords that your customers are searching for. 

Google Trends

Google Trends allows you to see the search volume of a particular keyword over time. This is an essential tool that will allow you to determine if the long-tail keyword is a good fit for your business.


This one is my favorite tool. You can use this tool and instantly get thousands of long-tail keyword ideas by inputting a single head term.


If you want to use a keyword research tool that identifies long-tail keywords for you, then this is the only choice for you at the moment.

Google Keyword Planner

The Keyword Planner is one of the best tools that you can use to find long-tail keywords. You will get keyword ideas, search volumes, and other valuable insights about your head term using this tool.

Long Tail Pro Keywords Finder

This tool will help you discover long tail keywords faster and easier than the other tools. This tool will allow you to find long tail keywords for a particular head term within seconds.


This is another great tool that you can use to find long-tail keywords. This tool allows you to get an excellent list of relevant long-tail keywords without having to do all the tedious work yourself.

Answer the public

This is another great tool that you can use to discover long-tail keywords. This tool allows you to quickly get a list of relevant search terms in just seconds. Also, if you want to write guide type articles, then you must use “answer the public tool”.


Recently, Ahref has released a very cool tool called “Keyword Explorer,” an excellent keyword research tool, and you can use it to find long-tail keywords and identify the best ones. This tool will allow you to find keywords easily.

Difference between long-tail keyword and short tail keyword

The main difference between long and short-tail keywords is that long-tail keywords are more specific and targeted. They usually consist of 3 or more words that people type into search engines to find a particular product or service. There are millions of long-tail keyword possibilities instead of shorter, one-word keywords that yield more search volume and far less potential traffic. 

What are long-tail keywords in a blog?

These are keywords that people tend to type into search engines to find more detailed information about a particular topic. For example, if someone wants to buy an iPhone 5s cover, the head term would be “iPhone 5s cover”. However, “where to buy iPhone 6s cover” is a long-tail keyword.

What are long-tail keywords in SEO?

Long-tail keywords in SEO mean using long-tail keywords to boost your website SEO. Using long-tail keywords to your posts can bring more traffic and a better ranking in search engines.

For example, if I want to target the keyword “coffee shops in San Diego,” the long tail search phrase would be “best coffee shops in San Diego.”

Long-tail keywords are more targeted and specific, meaning they generally have a lower search volume than short-tail keywords. It can be very difficult to rank for head terms, such as “coffee shops,” so instead, we look at long-tail keywords that we could easily rank for and drive traffic from.

Long-tail keywords are more targeted and specific, meaning they generally have a lower search volume than short-tail keywords. It can be very difficult to rank for head terms, such as “coffee shops,” so instead, we look at long-tail keywords that we could easily rank for and drive traffic from.

Why should you use long-tail keywords?

Here are a few of the reasons to use long-tail keywords:

Less competitive

It is much easier to rank for long-tail keywords than for head terms because these keywords have lower search volume. The competition level is not as high for head terms or short-tail keywords.

Bring targeted traffic

By optimizing your website with long-term keywords, you can attract the right kind of audience to your website and enjoy targeted traffic and conversions.

Perfect for PPC Campaigns 

Long-tail keywords are perfect for PPC campaigns because they can reach a wide audience and develop your advertisement copy based on the long-term keyword. Also, it will bring you less expensive advertising costs. Since they have a lower search volume, the cost is not high.

High conversion rates

When you’re optimizing your website with long-term keywords, your conversion rate will increase because Google will recommend users more likely to convert.


Finding high-volume long-tail keywords is only half the challenge. After you’ve chosen your keywords, you must employ them correctly. Also, remember that some keywords may be tough to put into a sentence, so you might need to get creative with punctuation or change your keyword. A user could become irritated if you misuse the term in the content. So, always try to use keywords naturally in the content and don’t ever sacrifice the content quality.

Sources & External Links

Pages that search results are linking to (excluding internal links):










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