What is Google Trends

Google Trends is a powerful tool that can help you understand how people search for information online. It can be used to track the popularity of certain keywords over time and can even be used to spy on your competition.

In this guide, we will discuss everything you need to know about Google trends. Also, we will discuss if Google trends data is reliable and more. So, let’s get started.

What is Google trend used for?

Google trends are used to track the popularity of certain keywords over time. You can also use this tool to discover what people are searching for in your industry or niche.

So why would you want to know what people are searching for? There could be many reasons, but one good reason might be to help you understand how consumers think about products and services like yours.

This information could then make better decisions when running paid advertisements with Google Ads (formerly known as AdWords). The amount of data that you can find with Google trends is endless. But, some of the most popular things people use it for include:

  • Tracking the popularity of a certain keyword over time.
  • Seeing how interest in a topic changes over time.
  • Investigating how two different terms compare to each other.
  • Checking out which topics are being talked about the most right now.

Who created Google Trends?

Google Trends was created in 2006 by Google but it wasn’t until 2011 that they added more features like showing seasonal interest trends and comparing two different terms side-by-side. It is now a part of the Google Search Console, a free online tool that helps website owners understand how their websites are performing on Google search engines. 

Is Google Trends a reliable source?

There is no definitive answer to this question. However, as with any data set, it’s important to use your critical thinking skills when examining the information provided by Google Trends.

You should be aware that not all keywords have equal volume or share of traffic. So, if you’re looking at data for a keyword with low search volume, the trend may not be very accurate.

How do I find Google Trends?

To find out what people are searching for on Google, go to their website and type in the keyword you want information about.

Then click “Search.” The results page includes Average monthly volume, the total number of searches overall countries analyzed; the Country with the most searches for this term; Related terms, and “Hot topics” (trending topics).

You can use Google Trends to search for specific keywords or topics related to your industry by using its advanced options menu (found under More Options).

The results page will show a graph showing how popular that term is over time compared with other similar searches done on Google during that period. If there are some years where people didn’t search as much but still searched enough, so it’s worth looking into. You can look for trends every year because maybe those trends will change with more data points added later down the road.

How do I use Google Trends for my website?

Once you have found some interesting data from Google Trends, the next step is to figure out how to use that information on your website.

One way might be to look at what other websites are doing in your industry or niche and emulate their strategies. However, it’s important to note that just because something works for them doesn’t mean it will work for you. So always test and measure any changes you make before rolling them out across your entire website.

Another way might be to add trending topics to your content marketing strategy. You can do this by writing blog posts, creating social media content, or even including them in your email marketing campaigns.

When it comes to using Google Trends for SEO purposes, there are a few things you can do:

  • Find keywords that have high potential to rank well on Google and add them to your keyword list
  • Monitor the competition for those keywords and try to stay ahead of them by using the latest trends and data from Google Trends
  • Use the “related terms” section on the results page to find other related keywords you may not have thought of before.

What is Google Trends in SEO?

Google Trends is a tool that shows how often certain search terms or keywords have been used over time. It can also give you insights into your target audience and what they’re searching for online. The data provided by Google Trends includes information about when people are most likely to use these terms and which countries make up the majority of searches on Google each day.

Use Google Trends to examine what individuals in your target market search for information. By using trends data you can extract the keywords and add them into your website blogs posts to get more traffic. 

Why do trending searches keep coming back?

This is because Google uses its algorithm to determine popularity and trending. The same term might not be as popular in one year, but it could have been a highly searched topic several months before that time frame. This means that when you search for something like “trending searches,” there will always be some terms that show up more often than others during certain periods of the day or week. However, those results won’t stay consistent over time.

If someone is looking at your website and sees an article about how much money their favorite celebrity makes per month, they might think twice before clicking away from it if another article pops up right after saying how much less money other celebrities make every month – even though both articles were published on the same website.

When you’re looking to improve your website’s user experience, it’s important to remember that people are more likely to stick around if they feel like they’re getting good information. This means that you should try to publish articles on various topics and not just focus on one narrow niche. And when you do cover a popular topic, make sure you have something new to say about it.

Final Thoughts

In conclusion, Google Trends is a valuable tool that can provide insights into consumer behavior. It should be used with other data sources to get the most accurate information possible. It can help you improve your website content, SEO strategies, and overall marketing efforts when used correctly. So, no matter if you run paid ads or drive organic traffic on your website using SEO, Google trends can help you with everything.

Sources & External Links

Pages that search results are linking to (excluding internal links):










How Google Trends Improves SEO - Practical Ecommerce

March 3, 2022 - Practical Ecommerce

How Google Trends Improves SEO  Practical Ecommerce...

Google Trends data reveals that no one cares about the metaverse or NFTs in 2022 - Cointelegraph

March 4, 2022 - Cointelegraph

Google Trends data reveals that no one cares about the metaverse or NFTs in 2022  Cointelegraph...

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