The digital world has become an integral part of our lives. We all use mobile apps websites like Facebook and Twitter to stay connected with the world. It is now becoming prevalent for startups and big companies alike to launch their website because it has become a necessity rather than a luxury.
Websites give brands the chance to show off their products and services and promote their brand/company identity. So the question now arises: how does a website achieve success? This question is simple; it all depends on the website’s ability to convert its visitors into actual customers, using the term Conversion rate.
When used in marketing and advertising,’ conversion’ usually refers to the percentage of visitors to a web page that takes the desired action.
A website visitor looking for information about a book wouldn’t have the same interests as someone who has just completed their purchase. Conversion is all about understanding what your target audience is looking for and giving them precisely what they need to know at the right time.
The term ‘conversion rate’ can be used to measure any activity that contributes to a company’s bottom line. Conversion rate optimization may be your last best chance to improve the effectiveness of an otherwise promising campaign. Fortunately, this technique can be easily applied to any process that involves customers making decisions or interacting with you.
In this article, we will discuss the term ‘Conversion Rate’ and its importance in various stages of business.
What Is A Good Visit To Lead Conversion Rate?
There is no specific conversion rate to define as good or bad because it varies from industry to industry and business-to-business. The appropriate conversion rate varies from one business to another based on the type of products, their prices, quality of leads generated, marketing strategies implemented etc.
For example, a lead generation website with a 1% conversion rate is considered very good because most lead generation companies have far lower rates. However, if the same business were selling a high-ticket product with a price tag of USD 10,000 and the same conversion rate would be considered a failed campaign.
What is a Customer Conversion Rate?
Customer conversion rate is defined as the percentage of leads that have become customers. It is an important lead generation KPI to consider when creating advertising campaigns.
The primary purpose of any lead generation campaign or marketing strategy is to bring in more customers, so it’s often measured by the number of leads who have purchased a product or service.
Customer conversion rate plays a vital role in calculating the cost per lead (CPL) and Return on Advertising Investment (ROI). It is a metric used to predict the effectiveness of any marketing campaign.
How Do You Calculate Conversion Rate?
If you are weak in maths and conscious about calculating, then no worries, you can take help from online tools available to calculate your website conversion rate for free. Google analytically provides a free tracking tool called Google Analytics. You can use this to get your website conversion rate in minutes.
First, Sign Up for A Google Account. If you do not have an account yet, it is entirely free.
After signing up, the Next step is setting up analytics by adding the tracking code to your website, which takes only a few seconds.
This will help you track every movement of your website visitors. Whether they land on the page, what pages do they usually visit, etc., these data will be compiled in the form of a report to see where they are coming from (Referrer), their entry pages, and how many pages they visited? Do most of them convert? What does your funnel look like (e.g., where are they falling out of the process. etc.).
Your website visitor tracking will help you track visitors and see which marketing methods are performing well for your business and what method is making a loss so that you can improve these stats.
If you want to calculate the conversion rate manually, you can take the help of the below-mentioned formula. Below is the simplest way to calculate your website conversion rate manually:
(Number of people who converted) / (Total number of visitors X 100) = Conversion Rate
(100 new email subscribers) / (10000 website visitors X 100) = 1% Conversion Rate
How Do You Convert Leads to Visitors?
It is the most crucial question in everyone’s mind, especially when you are new to online marketing and suddenly get traffic.
Lead conversion rate is defined as the percentage of leads who have bought your product or services. The essential purpose of any lead generation campaign or marketing strategy must be bringing in more customers for your business, and lead conversion rate is one of the most important metrics to consider when creating advertising campaigns.
Converting leads to visitors brings in more visitors and gets a higher conversion rate so that your cost per lead (CPL) goes down. Below are some steps you can take to increase your conversion rates:
* Getting traffic is the first step towards converting leads
* Lead generation landing page must be eye-catching with a clear call to action
* Visitors should be redirected to a landing page after they click on an advertisement
Lead generation services provide you with specialists who will create attractively, high converting lead capture pages to bring in more traffic for your website. They also offer related optimization services like follow backlinks, social media marketing and content marketing.
Converting leads to visitors will ultimately help you get customers for your business, who will spend their money on products or services offered by your company.
How Can a Visitor Increase Lead Conversion Rate?
Every visitor to your website is an opportunity for generating new business by promoting a product or service regarding their requirement. However, you need to provide them with a compelling reason to become a lead and ultimately lead converts to a customer of yours. Some of the most effective ways to convert visitors into leads are:
Capture Their Email Address:
When a visitor “signs up” for an offer or completes a lead generation form, that’s one of the most effective ways to start building your list.
Collect Referrals From Visitors:
You can collect visitors’ referral information after they sign-up for an offer, and you want to collect referral information from your existing customers.
Create a Valuable Lead Magnet:
Your visitors or subscribers will have to offer valuable discounts or free reports, white papers etc. Based on the requirement of the website visitor and to compel them to provide their contact details. By doing this, you can generate valuable leads for your business.
For increasing conversion rate, you need to have a mighty brand name and product or service that will solve the problem of visitors as soon as they visit your website.
- The precise value proposition for the visitor
- Visitors should be easily able to find contact information
- The landing page must have little distractions and a clear call to action
- Captchas must be present on landing pages and pop-ups, which is a turn off for visitors.
It’s also important to know the right time to ask for contact information from your visitors.
You can quickly increase lead conversion rates by following the above steps like providing valuable discounts or offers, compelling reasons to sign up, collecting referrals from your existing customers and creating a clear brand name for your brand.
What is the Conversion Rate in SEO?
Search engine optimization is the process of getting traffic for your website by increasing its visibility on search engine results pages. It’s one of the most effective ways to drive traffic to your website.
The only way you can get a higher ranking in SERPs is by generating backlinks or do-follow links that pass important PageRank to your site (PageRank is the algorithm used by Google to measure the quality of a page).
The conversion rate in SEO is very high compared to other channels for lead generation. The only problem with search engine optimization is that it’s not easy to get a higher ranking on websites because millions of sites compete against you, and the cost per click (CPC) rates are very high. The only way you can get a better ranking is by creating strong links to pass PageRank.
Conversion Rate optimization is one of the most effective ways to get more leads for your business. It’s better than other online marketing techniques because it attracts high-quality visitors who are likely to buy products offered by your company or need your service.
The following are some ways CRO benefits SEO:
Improved Customer Insights:
For conversion rate optimization, you need to have enough information regarding customer behaviour. Using CRO will get valuable insights into the customers’ buying process.
This data is beneficial in improving search engine rankings because it tells what keywords people are likely to use when searching for your brand name or product /service.
Provide Better Customer Experience:
Using CRO can provide a better customer experience because the websites with reasonable conversion rates are likely to be visited more often. This is an essential factor in search engine rankings, which means a higher ranking for your site.
By using CRO, you can improve scalability because you know the products or services that are most likely to sell. You can then focus more on those products/services, which increases your chances of getting higher search engine rankings.
Increase in Traffic:
This is the primary benefit of using CRO. You can get more traffic by getting higher search engine rankings. You can increase traffic, which means you are likely to get more customers and, in turn, increase revenue for your business. CRO is beneficial in making the customer buying process smoother, which results in a lower bounce rate and higher average time on site.
You can improve your return on investment by using CRO. If you are not getting enough traffic to your site, this is the best way to get more potential customers. Using conversion rate optimization, you can learn which keywords your audience is searching for. This information will help improve search engine rankings.
Increase in the Number of Links:
This is an excellent benefit of CRO. You can get more links by offering discounts to your customers when they share their experiences on social media platforms like Facebook and Twitter. This is an essential factor in search engine rankings, which helps increase the number of visitors.
CRO is beneficial for improving the customer experience because higher conversions result in increased sales. You can use CRO to identify why customers are dropping off at certain stages of your buying process and improve upon them.
How Can I Improve My Conversion Rate SEO?
Some factors can help you improve your conversion rate SEO. The primary thing you need to focus on is the user experience of your website. You can improve this by following UX best practices given below:
Offer Genuine Products/Services:
If your products are not genuine, it will be challenging to get customers because they will avoid your website. Make sure that you are offering real value to your customers.
Offer Relevant Content:
Content is crucial for generating leads and improving conversions because it helps build trust between you and the visitors. If the website has good quality content, you will get more organic traffic.
Make Sure that Your Website is Fast Enough:
If your website takes time to load, you need to ensure that your hosting company has a high-quality server. Make sure that your website loads fast because the main reason why people abandon a website midway is slow page loading.
Use Video and Visual Elements:
People love watching videos and images because they learn better with visuals. This makes it easier for them to understand your products and services. Using this type of content will help improve conversion rates.
Offer Good Customer Support:
To improve conversions, ensure that your customers get what they want on your website. Make sure that your customer support is available 24/7.
Use Long-tail Keywords:
Using this technique will help you in getting relevant organic traffic. You need to identify the keywords that are being searched by your target audience so that you can rank better on search engines for these terms.
The techniques mentioned above will help you to improve conversion rate SEO. The conversion rate is significant because it can help increase the total number of visitors, which helps you get more potential customers. We hope that this article has been helpful.
Sources & External Links
Pages that search results are linking to (excluding internal links):
How your ad position and CTR impact conversion rate - Search Engine LandMarch 21, 2022 - Search Engine Land
How your ad position and CTR impact conversion rate Search Engine Land...
Local Blitz Completes Conversion Rate Optimization Training for Indianapolis Web Design Clients - Digital JournalMarch 23, 2022 - Digital Journal
Local Blitz Completes Conversion Rate Optimization Training for Indianapolis Web Design Clients Digital Journal...