What are Backlinks

We often liken search engine optimization (SEO) to a fight. For your site to rank higher, you have to outsmart your competitors. But as with most fights, there are rules. The first rule about SEO is that Google’s algorithm is a black box. It’s more of a black warehouse the size of a skyscraper, filled with workers wearing white lab coats and plenty of security guards. The second rule is that you have to avoid being penalized by Google from day one because there’s no way to appeal a penalty once it’s been imposed.

Backlinks are essential for SEO ranking because they help with the 2nd rule on avoiding a penalty. Backlinks are like votes: the more votes you have, the more likely your site will be ranked higher. Below we will explore more about backlinks and their importance.

What Are Backlinks?

Backlinks are incoming hyperlinks on one page pointing to another page. The pages they link to could be anywhere on the Internet, but when you see them in your browser’s address bar  (for example, http://www.example.com/page1.html), they go to other web pages instead of staying on the same webpage.

Backlinks are also known as Inbound Links, Inlinks or Inbound Anchor Text.

It is crucial to have backlinks from other sites pointing back to yours to have a successful website. This is because search engines look at the number of quality inbound links that a site has when ranking websites for specific keywords and phrases.

What Are Backlinks Examples?

An example of a backlink might be your main page at http://www.example.com/ linking to another page on the same server, such as http://www.example.com/aboutus/.

Another example is if someone writes about you or your company on their website and includes a link to your site to make it easier for their visitors to navigate to your site.

What Are Backlinks On A Website?

Backlinks on a website point to your site from other websites. Backlinks cannot be reciprocal, meaning you cannot create a link to another site just because they have linked to you. Backlinks are one-way links. This means that you have to find other sites on your own that are relevant to yours, and then you can ask them for permission to put a link to their site on yours. Keep in mind that Google or other search engines will index not all backlinks.

Are Backlinks Important in 2022?

In 2022, backlinks will become even more critical for SEO because it is one of the few factors that Google can’t manipulate. This means that the only factors that will remain 100% accurate over time are backlinks and their corresponding anchor text.

Backlinks Boost Credibility

Backlinks are also important because they can boost your website’s credibility. If your site is linked to another well-known or established site, that link can improve the validity of your content and help you rank higher in the search engines.

Google Finds New Pages

Backlinks help Google find new pages. When a search engine crawls your site, it finds all of the links on your website and follows them to the next page. The more of these links on your site, the higher your overall ranking will be. However, these backlinks do not influence rankings immediately and may take time before any positive results are noticed.

For SEO or SERP analysis, Backlinks are a huge sign. It means a lot to the Google algorithm, and it gives your site more chances of showing up in result pages. The sheer number of backlinks will show how valuable your site is and worth being ranked by search engines.

It is also essential to understand that it is not just the sheer number of backlinks that influence ranking but also their quality. This means having many directories and listings mentioning your website will not have as much value as a few well-placed high-quality links.

Other factors also include the quality of your backlinks’ anchor text, which you can control through your efforts to improve link popularity. The more popular or relevant your website is, the better it will perform in search results because it has backlinks from authority websites.

How Do I Get Backlinks for My Website?

Here are some of the most common and effective ways to get backlinks for your website:

1. Get Links From Directories

Get your site listed in as many directories as possible. Some directories even allow you to create a custom link for free or for a small fee.

2. Use Social Media

Social media is one of the best ways to get quality backlinks fast and cheaply. It takes time, but it can be very effective if done right.

3. Create Some Good Content

Some websites allow you to submit your website for free to meet their quality guidelines. Google also looks favorably upon websites that have original content with high value, which is one of the reasons why having some sort of blog or news section on your site can be very effective.

4. Get Listed In The Right Industry’s Sites

To get backlinks for your website, it is best to find out which forums or blogs are related to yours and post your site there. Although this takes some effort, getting quality backlinks on discussion boards can be one of the most effective ways to improve rankings.

5. Submit Your Site To Search Engines

Another easy way to get backlinks for your website is by submitting it to the major search engines, such as Google and Yahoo!. Just fill out their submission forms, and you can get a few free backlinks right away.

6. Make Friends With Other Websites

Do not concentrate so much on getting backlinks from other websites as you have quality conversations with them. Learn more about their business and make friends with other website owners by giving and receiving advice, which is always a great way to build new relationships and perhaps get some free backlinks.

Are External Links and Backlinks the Same?

Backlinks and external links are two very similar concepts that have different meanings.

Both types of links represent a link from one website to another, but the difference is in the pages linked to. External links, also known as outbound links or outgoing links, point from a page on your site to another website. 

On the other hand, Backlinks refer to incoming links that lead to a page on your website from another website. In this case, it does not matter if the site is an authority site or not because as long as your site has a backlink from another site, it will be classified as having received a backlink.

How Can I Create Backlinks For Free?

The first thing you should do is optimize your website and make sure that it has content and keywords, and a bit of authority on the Internet. The following ways help you to get backlinks for free:

Backlink Generator: 

This tool will help you discover the most relevant websites related to your site. You can use these sites to reach out with a link request or place your backlinks on their pages, thereby helping you increase your website’s authority and reach out to potential customers.

Guest Blogging: 

This is one of the most effective ways to build backlinks for your site because it allows you to create valuable and high-quality content that will be indexed and shared by other people. All you need to do is find websites in your niche, reach out with a guest post request, and make sure that you get links back from these sites.

Find Broken Links: 

This is another way to get backlinks that do not require much effort. If you find sites in your niche that link to pages that are no longer active or websites that are blocked, then you can reach out and ask them to replace these links with links to your website instead.

Be Active on Social Media: 

Attracting people’s attention is more accessible with social media, but you can also use it to get backlinks for your site. Try using Facebook groups, LinkedIn group posts, and Google+ posts to reach out to potential prospects and ask them if they could place links to your website in their profiles or websites so that you can reach their target audience.

Which Things Do We Need To Consider To Get Good Backlinks?

There are a few things you need to consider when looking for ways to get backlinks, such as:


You should never use automated software or take advantage of people’s ignorance to build links. Try to find sites that will allow you to place links because these links typically have better quality and traffic than text links in the sidebar, which were placed there to make a quick buck.


When you are using social media or participating in online communities, never spam by placing links randomly on people’s profiles just for the sake of getting backlinks. Try to find those groups where your target audience hangs out and interact with those people as much as you can before asking them to either check out your website or do you the favor of linking to it.


Try to get links from websites with authority in your field, even if it’s just a little bit. The higher the domain authority, PageRank, and trust factor are, the better your link will be because these sites usually rank high on the search engine results pages.

Final Verdict:

Building backlinks is an integral part of SEO, but it must be done correctly. Try to find sites related to your niche and have them link to you. You can do so by asking, or you can provide them with content, so they will allow you to place a link on their site instead. Just make sure that whatever you do, you don’t spam your links and that they are always relevant to the people you’re reaching out to.

Sources & External Links

Pages that search results are linking to (excluding internal links):










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