Linking is one of the most critical factors in website ranking. The higher and more relevant the quality of incoming links, the higher a website ranks. Search engines like Google use anchor text as one of the most important ranking factors for websites.
Anchor text is the clickable highlighted or underlined word/phrase that appears as a hyperlink on your web page. It connects two web pages and acts as a navigation tool. Anchor text is also an on-page SEO factor that significantly affects your website’s search engine rankings.
This article will give you a better understanding of anchor text, one of the most important ranking factors in Google.
What is Anchor in Content Writing?
The perfect search engine optimization (SEO) strategy is not easy. Many SEO companies and professionals provide proper guidelines and instructions for better ranking and successful website promotion. Anchor Text can be considered one of those elements that should help you with your link-building strategies.
Anchor text provides a direct connection to other pages on the web. The more relevant that connection is, the more powerful your website. To achieve a higher rank on search engines, you should use as many links as possible on your site with appropriate anchor text for them.
It is often difficult to determine what keywords or keyword phrases have the highest priority in content writing practice and should be used for the hyperlink. The best way to find out what keywords have a high search volume and are being searched by other potential customers is to check keyword tools.
However, using wrong or overused keywords may reduce your website ranking and generate a negative effect on its promotion. This happens because if you use general keywords that are not specific to your website or blog, users might be redirected to some other sites they would like to visit instead of the one you intended them to get.
What is an Anchor Example?
Anchor text is the most crucial factor that search engines consider when deciding how to rank a site. This means that successful SEO includes link building and choosing the right kind of keywords.
For example, “Florida Real Estate” is an anchor text if you use it as a hyperlink leading to your website. However, you will not get the same effect if you simply write “Real Estate” without the preceding “Florida” phrase.
Another example is a link that directs a reader to another page on the same site. In this case, you should use words from your anchor text as an internal link, bringing more visitors to some other pages on your website.
How Do I Create an Anchor Text?
Writing an anchor can be done in various ways. The most common types are:
Generic Anchor Words:
“Click here” or “Read more” are two of the most popular generic hyperlinks, which sometimes might be helpful. However, these links need improvement as they don’t provide additional information about your website to users and search engines.
Branded Anchor Text:
Branded anchor text is a clickable word or phrase that directs visitors to the same website every time. For example, “IKEA” is a branded hyperlink for IKEA.com. In this case, you should always place your brand name at the beginning of the phrase, which will be used as a hyperlink.
Exact Match Link Text:
Exact match link text is a clickable word or phrase that requires the anchor to be precisely the same as it is written. For example, “Florida Real Estate” will direct users to FloridaRealEstate.com every time.
Partial Match Link Text:
Partial match link text is a clickable word or phrase that directs users to the same website, but you can choose different words. For example, “Real Estate” might redirect users to FloridaRealEstate.com or LAHomeSalesUSA.com, depending on the context of your website content.
Long Tail Anchor Text:
Long-tail anchor text is a clickable word or phrase that contains a specific keyword phrase. Each of those words might be searched by users and bring them to your website. For example, “virtual office” is a long-tail anchor that directs visitors from Google to VirtualOfficeInFlorida.com.
Naked Link Text:
Naked link text is the most direct link without additional keywords or phrases. These are simple URLs that are pasted in the body of your article. They are not much attractive, but google still prefers them. http://www.FloridaRealEstate.com is an example of a naked link.
Image Anchor Links:
Perhaps you’ve heard that alt text for photos is crucial? The anchor of a picture (when said image is part of a link) is what Google reads as the image’s alt text. The words in the link don’t have to be “click here” or something generic. It’s better to use a branded phrase that includes your keywords and makes sense for users.
What is the Difference Between Hyperlink and Anchor Text?
To improve search engine optimization and build a solid connection between your website and potential customers, you should understand the difference between hyperlinks and anchor text. Here are some of the critical differences that will help you better navigate this topic:
The primary purpose is to connect your web page with another one on a different site. On the other hand, anchor text describes a word or phrase used as a hyperlink to go directly to another web page of your website.
Links and anchors can be defined as two separate entities with different functions. Each has its advantages and disadvantages depending on the semantics of the content. Some of the most common types include:
A link is designed to point out the connection between two different websites. There are several types of links, including general, branded, partial match and long tail, just to mention a few.
Anchor text is the exact phrase that users will see when visiting your website. It describes how specific words or phrases are used as a hyperlink.
Links and Anchors Can Be Placed in a Different Way:
A link can be written inside an HTML tag where the anchor text is usually placed at the end of a sentence, phrase or paragraph. It depends on the semantics of your content and how you present it to your audience. However, there are some other options for both which you should know about:
A hyperlink is usually represented in blue color and underlined when it appears on your website. It will not display in the text, but it can be seen with the help of a mouse-pointer when placed over the specific word or phrase.
Anchor text can be written in bold, italic or underlined depending on the context of your paper. It usually appears in a different font color from the rest of the text, which can be blue, red, green or any other variation that you want to use.
What Does Anchor Text Mean?
Anchors are used for bookmarking on specific web pages or link one page to another. They are commonly seen as clickable words that appear at the end of a sentence, phrase or paragraph. The anchor text helps you describe your website and why users should visit it. It helps search engine crawlers better understand the context behind your website and its content.
SEO experts usually use anchor text to help search engines find their websites more accessible. It also helps them better understand the content since it is already contextualized by the words used as anchors. The goal is to attract more traffic and increase your brand awareness among potential customers.
What Does Anchor Text Look Like?
There are several ways for you to use anchors depending on the semantics of your content. As mentioned above, an anchor is usually written in a bold, italic or underlined font at the end of a paragraph or sentence. It can also be used as a title, which will be displayed as clickable words inside an HTML tag.
Why is Anchor Text Important for SEO?
Anchor text is a vital part of any SEO campaign because it helps companies better understand their web pages. It also gets indexed faster by search engines to improve your rankings in organic searches.
Some Search Engines Use Anchors As Ranking Factors :
Google uses the anchor text as one of the ranking signals for its organic search results. They also use other factors such as social media mentions, CTR and page speed to determine how popular your web pages are.
According to the Google Search Quality Evaluator Guidelines, they consider the anchor text used to connect one web page to another. This helps them if your content is more relevant than others since it contains a particular phrase or topic.
SEOs can also use this signal to promote their web pages faster since they know what it is about. It can help you attract more organic traffic and increase your conversions in the long run, which will improve your ROI.
How Do You Use Anchors in Word?
MS Word comes with several tools that can be used for writing anchors at the end of every word, sentence or phrase. You can either use the basic ones that have been around for some time or try some new HTML code to help you write more advanced anchors.
Manual Anchors in Word
The most common way for writing manual anchors in Word is by inserting them yourself at the end of each sentence, word or letter. This means that every time you want to use a particular phrase, you should repeat it and add the necessary anchor to categorize it for future reference.
Using Special Anchors in Word
Some special anchors can be used through HTML code to help you attract more users and increase your conversion rates. It is essential for SEO professionals to use relevant anchors to avoid confusing search engines and getting penalized for over-optimizing their web pages.
The special tools in Word are usually written inside a single tag, and they can be used to add different types of anchors such as:
This is the most common type, which allows you to add links at the end of your sentences or phrases. You just have to highlight a word, sentence or paragraph and click Insert > Shapes > Arrow. Type the text you want to show up when someone clicks the arrow and click OK.
You can also add links by clicking on a word, sentence or paragraph and clicking Convert to Hyperlink. It will allow you to choose what kind of link you want to create (text, website URL, file, email address etc.)
Anchor texts are an excellent way to increase your traffic by attracting more organic users and converting them into customers. It is essential for SEO professionals, digital marketers and website owners to use the correct anchor text to improve their search rankings.
Sources & External Links
Pages that search results are linking to (excluding internal links):
- Yes, Anchor Text Is A Google Ranking Factor
- Google Bombs Defused? Google Updates Link Analysis Algorithm
How To Check & Remove Toxic Backlinks - Search Engine JournalMarch 15, 2022 - Search Engine Journal
How To Check & Remove Toxic Backlinks Search Engine Journal...
Anchor Text as a Google Ranking Factor: Everything You Need to Know - Search Engine JournalOctober 3, 2021 - Search Engine Journal
Anchor Text as a Google Ranking Factor: Everything You Need to Know Search Engine Journal...