Getting traffic to a website will be the most important task of any blogger/webmaster these days. Most of us concentrate on On-Page, Off-Page optimizations, which will help us to gain some popularity in the beginning, but what about the outdated content and optimization techniques which won’t work for our site anymore? Well, that’s how the PageRank and Domain Authority will help your site to rank better in Google. You already know how to boost your site PageRank within 3 months, which I’m not covering in this article. Whereas the misconceptions of Domain Authority is going high day by day, so I decided to write about this issue, and guide you through the basic metrics you need for your site popularity. Find out the 5 best techniques to increase domain authority of a website, without using any black hat techniques.
What is Domain Authority?
Domain Authority (DA) represents the best prediction of a website which can rank high in search engines. If your site Domain Authority is above 35, then it is considered to show some authority in search engines. In simple words, A Domain Authority a metric to show the number of root domains which link to different pages on your website, rather than all links pointing to your homepage. So if your website has more number of links from different pages, its considered to rank better than other websites which link to their home page. Usually the Domain Authority rank is calculated by combining few metrics like root domains, number of total links, mozRank, mozTrust and etc.
5 Best Techniques to Increase Domain Authority (DA) of a Website:
Remember that the more Domain Authority your site has, the more popular it will be in search engines. Gone are the days when Google used to rank up the sites which had high PageRank. Now its all about backlinks, content and proper SEO factors, which rank up your site in Google. I guess by now you understood what is Domain Authority, and how it is important to any website. You can speed up your site Domain Authority by following these simple techniques I mentioned below. Make sure you follow the article till end, so that you don’t miss a chance to rank up your DA.
When you are building an authoritative website, make sure that all the inner pages of your blog/website are strongly built to each other. Create authority for all the pages you have in your website, and optimize each page for the specific keyword it is targeting. You should tell Google that all the internal pages are as much as important to rank well, just like the home page or any other popular page of your website. So we need to build a lot of backlinks for internal pages in order to show up in Google.
You need to build trust into each of these internal pages, which helps us to build a solid Domain Authority in long run. Check out how you can do that:
Interlink to your pages with relevant keywords from other different pages of your website with that keyword.
Send a lot of backlinks to a page from one page which you are linking to. (Confusing? Well, If you are writing an article about PageRank 2, and you have already written an article on PageRank 1, then send as many links from PageRank 2 article to PageRank 1, where ever possible.
Link the pages from other external pages like Home, About us, Advertise or from any other place where you can send some links to that webpage.
Use different variations of the keyword you are trying to link your internal pages, and make sure not all the linking phrases have the same kind of keywords or anchor text links attached to it. (For example: If I’m writing an article on How to get Adsense approved in 3 days, you can use different variations to link up that phrase to generate links. Some of them are, Get Adsense approval within 3 days, how will Adsense approve accounts in 3 days, can you get your Adsense approved in 3 days? and so on..)
Try to get high quality external links from other websites on the same page you are targeting with a particular phrase.
Make sure all the links are functioning properly when they are hosted on the page you are linking from.
Always remember to add more and more pages to your blog, by writing new articles and press releases whenever necessary. Just make sure to have enough articles, and never give up on quality. Also check the below video on Domain Trust and Authority hosted by SEO god Rand Fishkin.
Link Diversity is an Off-Page SEO concept you need to understand for better Domain Authority rank. Link diversity is a SEO term which is used to decide the range of different links pointing to your website. If you are trying to get similar kind of links from a site again and again, Google doesn’t give much value to that page or URL you are trying to rank on. Instead, its better to diversify the links from different sites and sources, so that each link is calculated as a different entity to your targeted page.
The best example for this situation is when people comment on dofollow websites for backlinks. People generally comment on a dofollow website to get free backlinks to their targeted page, but forget the fact that they shouldn’t come from a single source all the time. You should make sure to comment from different websites to maintain the link diversity, and show Google that your targeted page has enough backlinks to rank up in search engines. And Google doesn’t give much importance to the links which come from comments, as most of them are nofollow. In this case, try to get links from different websites by submitting quality content to their guest blogging service, or by submitting articles to article directories, and so on. But make sure the links are diversified to get good authority on the page you are targeting.
Some guest bloggers submit their content to websites which allow 2 to 3 backlinks from the article which they post, in that case, make sure to utilize the links in 3 powerful ways,
Point one link to any previous post of your site,
Point one link to your home page, and
Point one link to a category which you think is most important. (Ignore if the site owner allow only 2 links)
In this way you get more links to your website, and try to build as many inbound links as you can. I would suggest you to be on the safe side of the getting links manually. Never use automated software’s, tools to generate backlinks to your high authority site. Check out the below by Rand Fishkin about the Link Diversity.
You know the fact that a website should contain high quality content to rank up in Google. So how is this related to Domain Authority? Well, it is! After the Google panda update, many websites lost their authority in Internet, as they lost their low quality pages in search engine positions. When you write high quality content, people do link it from their websites, other resources to share the content among their networks. So the links which point to your website from other websites is an added advantage to your site popularity. There are many other metrics you need to follow to keep your content quality rich. Some of them are:
Write the content for users (not for search engines).
Guide users to a relevant content and add some value to the post.
Never host too many ads or promotional links in your article content.
Don’t make silly mistakes like improper title tags and meta descriptions.
There are many other metrics which can stand out your blog from other popular blogs. Observe your competitors very carefully and see to that you host only quality content in your website. You can also increase the authority of a site, by making quality videos and hosting them in different places. Just make sure to write a transcript to the video you made, and upload it to popular video hosting sites like YouTube, Vimeo and etc.
If your website actively participating in social media platforms like Twitter, Stumble Upon, Reddit, Pinterest, Facebook and etc, Google surely shoots up your website to top 10 rankings of first page. They recently updated many algorithms to rank websites on social media authority, appearance. If your website’s social reach is highly popular, then the site authority will surely go up gradually, which will affect your site rankings in search engine positions.
The above image is taken from branded3.com who mentioned about the importance of getting maximum tweets to a page which can influence its rankings in Google. According to them, If a page gets more than 7500 Tweets, its likely to show in the top 5 results of Google page 1. This case study clearly shows the importance of social media to increase a site Domain Authority and popularity.
Let it Age:
You cannot expect a one month old site to get a high domain authority rank just like that. The Domain Authority of a website can depend on its age and popularity. When you add enough articles to your website, start concentrating on getting high quality backlinks to each of these pages to rank high in Google. The more content you add to your website, the more popularity it gains in long run. Just concentrate on the quality content and backlinks to improve the site Domain Authority slowly.
How do you Check Domain Authority?
I personally use free SEOmoz toolbar, which provides great information about a website Domain Authority, Page Authority, Links pointing to your website, and many more. Few tools and metrics are only available for pro users of SEOMoz, which is around 97$ per month. You can install this add-on for both Mozilla Firefox and Google Chrome browsers. You can also check your Domain Authority via moonsy.com for free.
PA in the above screenshot displays the Page Authority of a website, and DA will display the Domain Authority. In the above example, the PA of SEOSiren is 34, where as the DA is 22.
The Domain Authority of any website doesn’t depend on its back-linking alone, there are many other metrics you need to take care which ranking up in Google. Hope this article provided the information you were looking for!
Hope these 5 best techniques to increase domain authority can really help you in boosting your site rankings. I’m glad to tell you that this article is inspired by Neil Patel of QuickSprout .com and Rand Fishkin from SEOmoz.com. I’ll be glad if these two SEO gods check my attempt on discussing Domain Authority with through research. Please share your queries and views via comments, so that I can answer them asap.
Satish Kumar is a Online Entrepreneur & Founder of Pyrite Technologies Pvt Ltd. He has been working on SEO, White hat Link Building Techniques from past 3 years, he is known for his SEO consultant services in Hyderabad.